Radarr by Genesys helps you identify gaps in your own strategy—and stay one step ahead of everyone else. This guide will teach you how to conduct your own competitive analysis for social media.  

To get started, follow the steps below: 

Click on Select Module on the bottom left and Select the Page Analytics 

Fig: Head to Page Analytics (Beta) 

In the menu on the left side of the screen, click Competitor Insights, select the platform you want to view insights, and configure the competitor profile. 

Fig: Competitor Insights 

Fig: Configure Competitor Account 

Once profiles are configured, select the brands/competitor profiles by expanding the left menu for which you want the insights, and the respective data will be displayed in the charts.

Fig: Select Social Profiles

You can also select the social platforms that you want to compare. Right now, Radarr by Genesys allows Facebook and Instagram, or you can select both the platforms as well. 

That’s all! Now you can see how your results compare to average performance stats within your industry. You can set up custom timeframes, switch between networks Instagram and Facebook and look up benchmarks for the following metrics: 

• Posts 
• Followers 
• Followers Growth Rate 
• Engagement 
• Reach 
• Impression 
• Impact 
• Average impact 

You will also find resources to improve your performance right in Radarr by Genesys and, if you need to present your results to your team, boss, or other stakeholders, you can easily download your comparison report as a CSV file. 

Radarr by Genesys also helps you learn the ins and outs of how your competition works and identify potential opportunities where you can outperform them. 

Fig: Competitor Hashtags and Competitor Engagements 

You can make use of these two charts Competitor Hashtags and Competitor Engagements to stay atop of industry trends and ensure your product is consistently meeting — and exceeding — industry standards.