LinkedIn Insights can be found under the Page Analytics section which gives you the ability to see information about who follows you, engages with your content, and provides access to LinkedIn data and insights, giving the clarity and tools you need to do smarter planning. 

Radarr by Genesys has more than 15 charts available in two view modes to help you with actionable insights on whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. 

We have divided this into two sections where you will learn how to track, measure, and optimize LinkedIn data using LinkedIn analytics.  

Section A: Drill down on the metrics for a specific post 

Page Followers over Time 

This chart will help you understand the total follower change over time. Please note that data 30 days before the day you authenticate your business page will be available. 

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Post Over Time 

This chart will allow you to see the total number of posts published for the specific date range selected. 

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Total Post Clicks 

This chart represents the total number of clicks on your content, company name or logo by a (signed in) member. 

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Please note that this chart does not include interactions. 

Post Likes 

This chart shows the number of times people have engaged with your post. 

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Chart 5: Post Comment 

This chart shows the number of times people have engaged with your post through comments. 

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Similarly, we also have more charts like Total Post Comment Mentions, Total Reposts, Total Post Share Mentions, Post Impressions, Unique Post Impressions & Post Engagement Rate which are available inside LinkedIn page analytics. 

SECTION B: The Best LinkedIn metrics to track 

Radarr by Genesys also allows you to gauge your audience by different metrics and segments such as country, job function, industry, region, seniority & company size. These charts are available in two view modes (pie & bar). 

Audience by Country 

This chart shows aggregated demographic data based on country information that users provide in their LinkedIn profiles. 

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Audience by Job function 

This chart is an aggregated demographic data based on function information that users provide in their LinkedIn profiles. 

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Audience by Industry 

This chart shows an aggregated demographic data based on industry information that users provide in their LinkedIn profile. 

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Audience by Region 

This chart shows an aggregated demographic data based on region information that users provide in their LInkedIn profile. 

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Audience by Seniority 

This chart shows aggregated demographic data based on seniority information that users provide in their LinkedIn profiles. 

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Audience by Company Size 

This charts shows aggregated demographic data based on staff count range information that users provide in their LinkedIn profiles. 

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Please note that these estimates are provided by LinkedIn. The date filters will not be applied to these charts, we are showing you the aggregated data. Some labels might differ from the native LinkedIn insights.