Radarr By Genesys Help and Support
Social Listening Capabilities – Features, Benefits, and Use Cases
Table of Contents
- In today’s fast-paced digital landscape, social media is more than just a marketing channel; it’s a real-time source of critical business intelligence. The features outlined below transform raw social data into actionable strategies across core business functions.
- From proactively preventing reputational damage and informing product development to gaining a competitive edge and optimizing influencer outreach, these tools ensure your organization can listen, understand, and respond effectively to the voice of the customer (VoC) and the dynamics of the market.
| Crisis Management & Risk Mitigation | Feature | Use Case | Benefit |
| Crisis Management Dashboard & Automated Alerts (Negative Sentiment) | Real-Time Crisis Warning: Automatically detect an imminent crisis by setting up an alert that triggers a notification when negative sentiment mentions related to a brand or product exceed a defined threshold | Enables proactive, immediate response to mitigate reputation damage before an issue becomes a viral crisis. | |
| Conversations Tab (System Sentiment & Sync to Agent Desktop) | Rapid Ticket Creation for Response: Agents monitor high-impact negative posts and quickly convert them into support tickets by syncing the post to the Radarr Agent Desktop. | Converts a critical social media post into an official support ticket or engagement task for immediate agent follow-up and resolutio | |
| Market Research & Consumer Insights | Feature | Use Case | Benefit |
| Automated Topic Detection & Clustering (Impact Sorting) | Uncovering High-Potential Themes: Automatically identify emerging conversation topics and then sort them by Impact and Traction. | Helps product teams focus on the issues that generate the strongest user reaction. | |
| Wordcloud (Frequency vs. Impact) & Product Attributes Charts | Product Feedback Deep Dive: Analyze the Wordcloud to see which attributes are driving the most positive or negative engagement. | Provides precise data for the product team to immediately fix pain points based on what customers care about most. | |
| Competitor Intelligence & Benchmarking | Feature | Use Case | Benefit |
| Competitor Intelligence Dashboard & Share of Voice Charts | Strategic Market Positioning: Analyze competitor activities, campaigns, and sentiment alongside the brand’s own data using the specialized dashboard and Share of Voice charts. | You can quickly understand where your brand stands and find the competitor’s weakness (e.g., their Family Plan is too expensive) to adjust your marketing or pricing strategy. | |
| Influencer Marketing & Outreach | Feature | Use Case | Benefit |
| Influencer Dashboard & Top Influencers Chart | Identifying Brand Advocates: Use the Influencer Dashboard and the Top Influencers chart (sorted by Total Impact) to identify Key Opinion Leaders (KOLs) who are already discussing the brand positively. | Streamlines partner selection by quickly finding highly influential people whose audience trust and share your brand’s positive message, maximizing reach. | |
| Instagram Hashtag Configuration | Campaign Performance Analysis: Configure tracking for specific campaign hashtags on Instagram. | Gives you accurate measurement of how widely and successfully your new marketing campaign is reaching and engaging your target audience. |