What is Estimated Reach and how is it calculated ?

Estimated reach is determined by two factors: the total number of followers and potential additional reach through engagements. Not all followers see each post due to platform algorithms, so a Reach Visibility Factor (RVF) is applied. This factor varies across platforms like Facebook, Instagram, and X. 

Radarr by Genesys considers these metrics when calculating estimated reach. You can calculate it for each post or topic in the dashboard’s “Analytics” section, specifically in the “Estimated Reach” under the “Conversations” sub-tab. This section provides an overview of the estimated reach for your selected posts or topics.